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Reddit Reinvents Search
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The Strategy Shift
Reddit’s CEO Steve Huffman told shareholders the company is rebuilding the app around search. The goal is to make Reddit a direct destination for answers instead of users searching “topic + reddit” on Google.
Reddit Ai summaries
Reddit Answers: AI-powered summaries of community posts.
Search-First UI
The search bar becomes the center of the app experience
Data as a Product
Reddit already licenses data to AI companies. Search integration extends this approach.